Broadcasts that convert, not annoy

You already have a list of people who've messaged you. A well-timed update — a restock, an offer, a reminder — brings a chunk of them back. Done badly, it burns the trust you built. Here's the line.

Segment before you send

Import your contacts, tag them, and send to the people a message is actually relevant to. A promo for past buyers lands very differently from a blast to everyone.

Give value, not noise

• Lead with something the customer wants to know, not something you want to say.
• Make it easy to reply — the agent picks the conversation straight back up.
• Send sparingly. Frequency is how goodwill dies.

Do it right and a broadcast isn't marketing spam — it's a helpful nudge from a business the customer already likes.